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How to Analyze a Case - University of Mississippi

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How to Analyze a Case - University of Mississippi

A marketing manager might want to know the history of competitive reactions to price cuts by his ... How to Analyze a Case Author: Michael D. Hartline Last modified by:

http://faculty.bus.olemiss.edu/dvorhies/MBA%20Marketing/Handout%20-%20How%20to%20Analyze%20a%20Case.doc

Date added: January 27, 2012 - Views: 127

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mba.mits.ac.in

Marketing Management Case Study 1. Marketing . Excellence >>Nike . Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on ...

http://mba.mits.ac.in/Marketing%20Management%20Case%20Study%201.docx

Date added: April 8, 2014 - Views: 4

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Chapter 1 Case Study Questions

MBA-510 – Marketing ... This is where the student will type their answer to the first question in the case study ... Do a brief market opportunity analysis for ...

http://www.onlineacit.com/CaseStudyTemplate.docx

Date added: September 23, 2014 - Views: 5

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Mays MBA Live Case Study Project - College Of...

Marketing Management (613): Mays MBA Program. Professor Conant – Fall 2005. ... Mays MBA Live Case Study Project Author: Valued Gateway Customer Last modified by:

http://cobe.boisestate.edu/files/2009/06/tx_am_case_presentations.doc

Date added: August 21, 2013 - Views: 3

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Pep stores case study - UCT Graduate School of...

A UCT Graduate School of Business case study has been published in a leading strategy textbook that is prescribed in more than 200 business schools in 20 countries.

http://www.gsb.uct.ac.za/PressOffice/Pep%20stores%20case%20study%20-%20Final_1.doc

Date added: December 7, 2011 - Views: 115

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Title: MKT 4010 International Marketing

Many students come to an MBA program with a misconception that marketing communication is more ... based on a marketing case study issued one week before the ...

http://mba.hkbu.edu.hk/content/doc/Mkt7040outline2011-2012.doc

Date added: December 22, 2013 - Views: 12

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www.homeworkmarket.com

MBA 5501, Advanced Marketing . Reading. Assignment for unit III. Chapter 6: Analyzing Consumer. Markets. ... Unit III Case Study. Deliverable for each case study: ...

http://www.homeworkmarket.com/sites/default/files/qx/15/04/22/08/mba_5501_advanced_marketing_unit_2__3.docx

Date added: May 16, 2015 - Views: 1

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RUBRIC FOR CASE STUDIES - College of Charleston

Social Studies Case Study description and Rubric. A case study is a description of an actual situation involving a decision, a challenge, an opportunity, a problem or ...

http://people.cofc.edu/~perkinsr/classes/EDFS460/NCSSCaseStudy-Rubric.doc

Date added: September 26, 2011 - Views: 178

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Strategic Management Case Analysis

Strategic Management Case ... the material students have accumulated throughout their course of study within a business ... marketing, and operations, when ...

http://myweb.ecu.edu/mgmt/simerlyr/Firm%20Case%20Analysis%206722.doc

Date added: February 23, 2012 - Views: 291

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FORMAT FOR WRITTEN CASE ANALYSIS - Indiana...

FORMAT FOR WRITTEN CASE ANALYSIS . Required Sections Guidelines I. Executive Summary. One to two paragraphs in length. On cover page of the report

http://users.ipfw.edu/todorovz/caseformat.doc

Date added: October 9, 2011 - Views: 409

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Template for Course outline for MBA core Program

Template for Course outline for PTMBA Program. Course name: International Marketing Course code: 086 INB. Term: Part Time MBA – Section B

http://xa.yimg.com/kq/groups/22424434/905510085/name/Mr.+N.+K.+Gupta+-+International+Marketing+-+NMIMS+Template.doc

Date added: June 22, 2013 - Views: 19

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Sample Outline for Case Study - San Jose State...

Sample Outline for Case Study. Note: Each of these roman numerals and letters represent a segment of your paper, not a paragragh.

http://www.sjsu.edu/faculty/hagemann/SampleOutlineforCaseStudyF%2705.doc

Date added: November 5, 2014 - Views: 42

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Case Study – Measuring Service Quality Using...

Title: Case Study – Measuring Service Quality Using SERVQUAL Author: Jonathan Farrell Last modified by: Jonathan Farrell Created Date: 2/25/2007 1:04:00 AM

http://www.farrell-associates.com.au/BSOM/Papers/SERVQUAL.doc

Date added: October 6, 2011 - Views: 208

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Sample Final Exam – Marketing Management –...

Sample Final Exam – Marketing Management – Semester, Year. Name _____ Social Security # _____ Please read all questions carefully.

http://www.utdallas.edu/~eharuvy/marketing_lectures/Sample_Final.doc

Date added: August 31, 2011 - Views: 637

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Case Study Grading Rubric - Eastern Illinois...

Title: Case Study Grading Rubric Author: AAAD503 Last modified by: aacs101 Created Date: 9/19/2005 5:44:00 PM Company: Eastern Illinois University Other titles

http://castle.eiu.edu/eiu1111/case%20study%20grading%20rubric.doc

Date added: February 6, 2012 - Views: 116

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Social Media Use of Top MBA Programs in the United...

41% of these top MBA programs describe social media as playing a critical or major role in their MBA marketing ... study that the top MBA ... case, the winner may not ...

http://www.umassd.edu/media/umassdartmouth/cmr/studiesandresearch/TopMBAPrograms.doc

Date added: May 3, 2013 - Views: 27

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www.homeworkmarket.com

MBA Case Study 1. Read carefully the following narrative that describes a hypothetical business scenario and answer the questions at the end based on your analysis of ...

http://www.homeworkmarket.com/sites/default/files/q4/05/10/mba_case_study_1..docx

Date added: May 11, 2015 - Views: 1

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Marketing Management & Strategy - NUS Business...

MBA program offers courses spread ... 1 Personal participation & Involvement 20 Marks 2 Classroom case study 20 Marks 3 ... management, sales/marketing/venture and ...

http://bschool.nus.edu.sg/Portals/0/images/mba/docs/ST2%20BMA5531A-Perry.doc

Date added: May 2, 2013 - Views: 49

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Bridgette M - Journal of Consumer Research

Developed and delivered case-based MBA class on Marketing Communications ... “Olay Daily Facials,” MBA case study and teaching note. Braig, Bridgette M ...

http://www.ejcr.org/AdHocCVs/Braig.doc

Date added: October 1, 2013 - Views: 13

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Lecturer Notes: - Routledge

Forecasting Demand for part-time university MBA ... Illustrates ATR for the example illustrated in the chapter case study. Marketing ... Lecturer Notes : Author: tony ...

http://cw.routledge.com/textbooks/9780415458160/instructorresources/Lecturer%20Notes.doc

Date added: October 15, 2011 - Views: 168

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BUSINESS CASE ANALYSIS RUBRIC - University of...

Do NOT recommend doing research, hiring a consultant, or setting up a team or com./task force to study the situation. ... BUSINESS CASE ANALYSIS RUBRIC ...

http://www.ubalt.edu/downloads/Analytical%20&%20Problem%20Solving%20Rubric%20MGMT%20475%20021208(Approved).doc

Date added: September 26, 2011 - Views: 15

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MBA 6611 - Troy University

TROY UNIVERSITY MASTER SYLLABUS SORRELL COLLEGE OF BUSINESS. MBA 6611 Business Strategy. Prerequisites. Completion of a minimum of 24 GSH in the MBA program with a B ...

http://business.troy.edu/Downloads/MasterSyllabi/MBA_6611.doc

Date added: September 24, 2011 - Views: 120

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PART 1 FOUNDATIONS OF SPORT MANAGEMENT

Types of Sport Management/Marketing Agencies. ... Case Study: The Marketing of the Heisman Trophy. ... MBA, PhD, University of Louisville, Lafayette.

http://www.jblearning.com/samples/0763749583/Masteralexis%203e%20Transition%20Guide%20TOC.doc

Date added: October 5, 2011 - Views: 22

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SWOT Analysis for Colgate Palmolive Case Study

Based on the data in the case study, Colgate-Palmolive introduced 275 new ... It has spent only $7 million dollars on its Colgate-Palmolive Plus marketing efforts ...

http://www.reocities.com/technoprog2000/files/colgate.doc

Date added: September 15, 2011 - Views: 94

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Fisher MBA Elective Course

ethnographic research determine how a product/service fits into a customer’s life (Peapod case) marketing research in industrial design (Oxo International case)

http://fisher.osu.edu/supplements/10/8808/Sp-10-847-Robinson.doc

Date added: September 9, 2014 - Views: 3

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Student Learning Assessment Program

Marketing Plan. MBA 5550. Fall 2010 & Spring 2011 . Focused Research Paper. MBA 5670. Fall 2010. Company Case Study Project. MIS 5105. Spring 2011. Group Research ...

http://www.eiu.edu/assess/BUS%20mba%2011.doc

Date added: October 6, 2012 - Views: 271

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S Y L L A B U S

S Y L L A B U S. Marketing Management: MBA 606 (Please Read it Thoroughly) Instructor: ... 6 May 22 Business Marketing & case study. Segmenting & Targeting 7.

http://cba2.lmu.edu/mbastudents/U06Syllabi/MBAA60606S1.doc

Date added: August 1, 2013 - Views: 20

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MBA Marketing Module MBA403 (2010-11)

MBA Marketing Module MBA7003 (2012-13) Assignment 2: ... Note that theory without application to the case study and the chosen market will not receive a high mark.

http://www.iuc-edu.eu/group/mba_learning/2012%2013%20assignments/resit/2013%20RESIT%20MBA%20MARKETING.doc

Date added: August 7, 2013 - Views: 6

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MBA Marketing Module MBA403 (2010-11)

MBA Marketing Module MBA7003 (2011-12) Assignment 2: ... that theory without application to the case study and the chosen market will not receive a high mark.

http://www.iuc-edu.eu/group/2011%2012%20MBA%20Resit/2012%20Resit%20MARKETING%20%20-%20CW2.doc

Date added: September 8, 2014 - Views: 6

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Innovation Summary: The Real-Time Case Study

In a traditional case study class you are ... The discussion became directed at interesting differences between this case class and a marketing class offered to MBA ...

http://people.umass.edu/theroux/Focus%20Group%20Results.doc

Date added: October 7, 2013 - Views: 12

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Frito-Lay, Inc - WebStarts

Case #2. Frito-Lay, Inc. Sun Chips Multigrain Snacks. BUAD 6300. University of Toledo. Dr. Michael L. Mallin. Meagan Frances Ayers. Spring 2011

http://meaganfrancesmba.webstarts.com/uploads/Case__2_Frito-Lay__Inc_.docx

Date added: May 5, 2013 - Views: 26

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www.pelinks4u.org

Current case study presentations in MBA marketing courses. Marketing Education Review, (1)5, 53-59. Cullen, J, Richardson, S. & O’Brien, R. (2004).

http://www.pelinks4u.org/articles/References0409.doc

Date added: August 7, 2013 - Views: 10

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Syllabus

Entrepreneurial and Small Business Marketing. MBAC/MBAH 618. Loyola Marymount University. ... and 18 years of teaching MBA students generally, ... Live Case Study: ...

http://www.lmu.edu/Assets/Colleges+Schools/CBA/MBA/MBA+Students/484.doc

Date added: March 24, 2015 - Views: 1

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Fisher MBA Elective Course

marketing research methods/processes for analysis of marketing problems (Goldlion case) measurement of quality and customer satisfaction (The Coop case)

http://fisher.osu.edu/supplements/10/8870/au_09_847_robinson.doc

Date added: September 4, 2014 - Views: 3

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S Y L L A B U S - Loyola Marymount University

S Y L L A B U S . High-Tech Marketing (MBAC 698) Instructor: ... Students (with group members) are required to present & lead the discussion of 1 case study.

http://www.lmu.edu/Assets/Colleges+Schools/CBA/MBA/MBA+Students/136.doc

Date added: December 5, 2014 - Views: 1

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CUTCO Corporation - WebStarts

Case #4. CUTCO Corporation. BUAD 6300. University of ... Cutco cutlery has always been historically marketed through direct selling primarily via Vector Marketing ...

http://meaganfrancesmba.webstarts.com/uploads/Case__4_Cutco_Corporation.docx

Date added: May 2, 2013 - Views: 8

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S Y L L A B U S - Loyola Marymount University

S Y L L A B U S . MBA International Marketing . ... will be required to present & lead a discussion of 1 assigned case study ... Case: Marketing to the Bottom of the ...

http://cba2.lmu.edu/mbastudents/S10Syllabi/LiuInternational.doc

Date added: December 16, 2013 - Views: 14

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Syllabus

To inform the students about the current marketing activities of entrepreneurs and managers ... and 20 years of teaching MBA students ... Live Case Study: ...

http://www.lmu.edu/Assets/Colleges+Schools/CBA/MBA/MBA+Students/133.doc

Date added: January 22, 2015 - Views: 3

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community.dur.ac.uk/mike.nicholson/ mba/lectures_w...

We will return to all of the above in subsequent sessions, particularly the final session in the marketing block. CASE STUDY: CORUS.

http://community.dur.ac.uk/mike.nicholson/mba/lectures_word/lecture1.doc

Date added: February 9, 2014 - Views: 2

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francis.edu

Master’s of Business Administration ... human resource management or marketing. The Saint Francis University MBA Program enables ... (case studies will be used ...

http://francis.edu/uploadedFiles/Content/Home/About_Us/Facts_and_Stats/IRA/Assessment/WORDDOCGraduate%20School%20of%20Business%20and%20HR%20Outcomes%20Plan_1.doc

Date added: December 11, 2014 - Views: 3

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Strategic Marketing - TEI Pir

Marketing Management (MKT600) Anna Zarkada BSc (AUEB), MSc (UMIST), PhD (QUT) Assistant Professor. ... case study and/or essay format 3 hours 75% Total 100% M B A

http://mba.teipir.gr/files/MKT_600_2013_az.doc

Date added: August 11, 2013 - Views: 27

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S Y L L A B U S

S Y L L A B U S. Marketing Management: MBA 606 (Please Read it Thoroughly) Instructor: Dr. Annie H. Liu; [email protected] Office & Hours: Hilton #321; Monday ...

http://www.lmu.edu/Assets/Colleges+Schools/CBA/MBA/MBA+Students/mba17.doc

Date added: September 24, 2014 - Views: 3

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DEPARTMENT OF MANAGEMENT STUDIES

Greetings from MBA Department! ... a case study of Tata motors. ... Being price of the Gold is fluctuating in today’s marketing scenario, ...

http://sphoorthyengg.com/MBAupload/upload/assignment%20to%20mba%20students.doc

Date added: August 7, 2013 - Views: 27

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Marketing 443 - Iowa State University College of...

Independent Study. Spring ... Case Analysis: PharmaSim, pgs ... what do you know about marketing management after playing PharmaSim that you didn’t quite understand ...

http://www.bus.iastate.edu/kpalan/Marketing%20443indstudy.doc

Date added: August 12, 2011 - Views: 112

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MB7303 / DP614 - STRATEGIC MARKETING

Students are expected to apply both the Art and Science of strategy discussed in class to solve marketing and business problems, through case ... a Case Study ...

http://bschool.nus.edu.sg/Portals/0/images/MBA/docs/BMA5501_Marketing_Competitive%20Marketing%20Strategy_LeeKhaiSheang.doc

Date added: May 8, 2013 - Views: 28

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www.managementparadise.com

I hereby declare that the Research project report titled “ A study of the Marketing Strategies of McDonald’s with special reference to Indore.

http://www.managementparadise.com/uploads_blog/179000/178025/0_9788.doc

Date added: October 13, 2011 - Views: 129

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MBA Consumer Behavior syllabus - Temple...

Case analyses and student presentations are an important part of the course. ... Consumer Behavior and Marketing Strategy, ... MBA Consumer Behavior syllabus Author:

http://astro.temple.edu/~smudambi/docs/Mudambi502syllabus.doc

Date added: October 8, 2011 - Views: 126

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Are You suprised - Georgia State University

Production Management & Marketing. MBA Thesis on “Preparation of Strategic Marketing Planning in Beverage Sector and a Case Study of Coca-Cola and Cola Turka Drinks”

http://www2.gsu.edu/~wwwazu/CVs/CV_%20Vusal%20Hasanov.doc

Date added: May 13, 2013 - Views: 3

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S Y L L A B U S - Loyola Marymount University

S Y L L A B U S . ... to introduce you to business-to-business marketing by identifying the distinctive ... lead the discussion of 1 case study.

http://www.lmu.edu/Assets/Colleges+Schools/CBA/MBA/MBA+Students/179.doc

Date added: September 24, 2014 - Views: 11