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NPTEL Vinod Gupta School of Management Consumer Behavior Lesson -1 INTRODUCTION TO CONSUMER BEHAVIOR 1 After completion of this lesson, the student shall know about:
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Consumer learning that occurs through ... (Schiffman and Kanuk, 2007). Two questions used for pursuing the comprehension test were designed to determine whether
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MM 301 CONSUMER BEHAVIOUR OBJECTIVE This course provides a deeper insight into the consumer behaviour and decision making, with necessary theoretical foundations ...
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2 Consumer Behaviour Management is the youngest of sciences and oldest of arts and consumer behaviour in management is a very young discipline.
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Consumer Behavior, 10/E Leon Schiffman / Leslie Kanuk ISBN-10: 0135053013 ISBN-13: ... Consumer Learning Chapter 08 Consumer Attitude Formation and Change
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